Wednesday, April 17, 2013

CLIENT PROJECT: MOVING ANNOUNCEMENTS

A dear friend of mine just bought her first home. A beautiful (and huge!) condo just a handful of blocks northeast of mine in Chicago. She wanted to share this wonderful news with all her friends & family so she asked me to design an announcement for her.

We came up with the idea to highlight the front of her new building in the design.  You can't really tell from these photos, but we used a gorgeous watercolor effect to add just the right amount of whimsy to the photo of her condo building. That coupled with the simple note of "home sweet new home" and her announcement was complete.



The entire suite looked beautiful when assembled. And, I'm not at all ashamed to say that I talked her into the envelope liner - it made such a difference.  I hope all the recipients of her announcement take care as they open their mail as not to destroy the full effect - I truly believe letter openers are the devil!























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