First, I have to say (again) that I learned so much during this class. I thought I had a pretty good foundation from the combination of my own poking around and the YouTube videos I found online. Boy, was I missing out! I learned more in the 4 weeks of this class than I did in the 4 months of poking around. If you have any interest at all in learning this graphic design software, Nicole's Classes is for you! Don't forget, you can download a free 30 day trial of Adobe Illustrator from the Adobe site so you can test the waters economically.
Ok, back to the process.
As I mentioned in my previous post, I'm a big fan of Jess Lively's (formally Constable) blog. In her blog she really focuses on living your life with intention. Up until this project, when approaching a project or homework assignment I would do the following:
- I would sit down at my computer to design, let's say, a thank you card (occasionally with a faint idea of what I wanted to do beyond that but more often than not, no clue)
- Pull up a blank page
- Stare at said blank page for a while waiting for inspiration to strike
- Fiddle around until an idea came forward
- Implement this idea
- Choose fonts randomly because I happened to like them at the time
- As an afterthought, I would pick colors
I took a page from Jess's book and decided to approach this project differently and do it with intention.
I knew what I wanted to do at the jump. I wanted to create a beer poster introducing a new style of beer for a brewery. The love of beer in my family does not stop with me, my brother also shares the love. To spread this love, he started brewing his own beer about a year ago. He also has a beautiful little shelty dog named Angus. Angus is the brewery's namesake and his name is typically found in each the individual brews my brother concocts.
With my idea in hand, I began to mentally sketch out my plan. I knew I wanted to have Angus prominently featured. That meant a lot of browns, whites, and tans. I decided I needed to round out my color story with intention.
I recently purchased one of the best design tools I have in my toolkit to date. A color book. Specifically, Color Inspitations: More than 3,000 Innovative Palettes from the Colourlovers.com Community. I was really struggling with my color choices and frequently ended up using the default color palate. What a waste. This book opened my eyes to all the possibilities. I was literally giddy when it arrived. Book in hand, I went to the brown section and viola! You'll see the colors I choose for my color story for this project in the screen shot below (just to the left of the design).
Next, it was time to nail down the fonts. I knew I wanted to have a Scottish look for name of the beer and Hill House always reminds me of one of the Arts & Crafts movement's greatest designers Charles Rennie MacKintosh (being from Chicago, you thought I was going to say Frank Lloyd Wright, didn't you J). With that choice sorted, I choose my other two (Wisdom Script and Birch Caps).
Here's a look at my art board which showcases all my design elements. Cute dog, no? I love that pen tool!
|Oops - please ignore the extra 'e' in Hill House!|
I'd love to hear about choices you've made with intention and how that worked out for you. Happy weekend!